Success is more than just wishful thinking: Mark McGuinness | FEATURED CREATIVE October 2009

[Creative Momentum]

Visit wishfulthinking.co.uk, click on "About" and Mark McGuiness introduces himself as "a business coach specialising in the Creative Industries and professional artists and creatives. I deal with the ‘people factor’ in the creative process – the imagination, collaboration and direction that are essential for creative and commercial success." Talk to him and you realise that if anyone was going to help you imagine, collaborate and find that essential direction, you'd probably be hard pressed to find a nicer guy to help you do it. Intrigued because he markets his creativity workshops as "Creative Momentum", we caught up with Mark via Skype and canvassed a vast array of subjects from secret societies, fads, Michelangelo and brands, to Van Gogh, freezers and poetry! And beware – Mark advises against being too unique. Find out why:


More about Mark, in his own words:

"I’ve spent over 10 years coaching creative professionals in all kinds of media – including novelists, actors, graphic designers, visual artists, classical and popular musicians, DJs, composers, copywriters, film directors, programmers and architects. I’ve also delivered coaching, training and consulting for organisations including Channel 4, the BBC, Transport for London, The Institute of Practitioners in Advertising, Gist, Vodafone, BT, Servier Laboratories, the Arts Council and Arts & Business.

"My creative and business interests have converged with Wishful Thinking Creative Coaching, a specialist coaching and training service for creative businesses such as design studios, ad agencies, film and TV production companies, computer games developers, architect’s practices and fashion designers."

Mark's website Wishful Thinking »

Lateral Action, Mark's other site »

Wait, there's more! Mark's poetry blog »

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[Pauline Harper]

I am an Artist I have between 3-7 percent sight depending on the light. I paint from my dreams.